Monday, February 18, 2013
KFC ad branded
Throughout the "Cricket your medical guide" Cl post, An foreign fan named Mick asks viewers "Need a tip when you are stuck in an awkward situation, After being flanked with cheering West Indies fans.
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The video has caused a huge stir in the US after it was posted online. The ad has been seen by some in the US as a mention of the racial stereotype that African Americans eat fried chicken.
Wearer "ThunderCurls" Posted the ad on the playback quality sharing website with the title "Racist KFC ad,
The meaning states "How you will survive a crowd of "Shameful" Black humans? According to KFCs latest advertising campaign a bucket of fried chicken will do the trick,
The video is responsible for a lot of debate, Obtaining more than 200,000 views and 2000 feed-back.
KFC Australia has acknowledged that the ad could be regarded as racist. It said the ad was indeed "Misinterpreted by a segment individuals that in the US" In a statement released today.
"This is the light-Hearted mention of the West Indian cricket team, KFC supposed.
"The ad was modelled online in the US without KFC's permission, Where we've been told a culturally-Based typecast exists, Leading to an unacceptable assertion of racism.
"We unequivocally condemn splendour of any type and have a proud history as one of the world's leading employers for diversity,
Media comments sites in the US blasted the ad, Claiming that the ad helped stereotypes, While using Huffington Post.
Regarding Mediabistro, Kiran Aditham publishes articles of the ad: "next, A upset white guy gets out of an "Awkward illness" - which website appears to mean being stuck in a crowd of happy, Cheering black people at an outdoor event - by acquiring in fried chicken,
Meanwhile Buzzfeed's Jack Shephard discussed the video by saying, "What's a white guy to do when he unclearly finds himself in a crowd full of black folks? KFC has the solution,
Von of questionnaire Posted at 6:06 PM thinking about receiving 06, 2010
This disputes is so funny. After reading the comments from the American point of view you can easily see why for them it is racist. For Aussies this is just what we see:
1. The only Aussie flanked by loud west indies fans at the cricket
2. The ad is aired during cricket matches and adorable KFC is a sponsor of the cricket
3. Everyone enjoys fried chicken and the Aussie is now popular within the West Indies fans.
Then from the American mindset imagine this:
1. Imagine if the logo for cricket didn't exist and you didn't see any reference to cricket contained in the ad including the cricket colours that they're wearing - this is pretty much comparable to what the Americans see since they have no idea what cricket is
2. The ad isn't shown amongst other KFC ads and not during the cricket
3. They see several loud black guys (No idea could be west indian - only perhaps black) And one white guy during a crowd. To placate her, He offers them fried chicken which black guys were made to love